Our Mission:

Prime U exists to help individuals become the best versions of themselves through talent development solutions, individual coaching and team culture development.


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Prime U's Founder:


Jarrod Barnes

Jarrod Barnes founded Prime U in 2017 out of the desire to help bridge the gap between education being delivered in the classroom and application within real-world scenarios.

As a former student-athlete, collegiate coach, and administrator, Jarrod has seen and experienced the needs of students and young professionals within the collegiate landscape and workplace. While working on his Ph.D. at Ohio State, Jarrod focused his research on how to develop the talent and potential of millennials and generation Z. Research, experience, and consistent presence alongside young people are what gives Prime the expertise and knowledge to execute values-based leadership training, holistic student development, and provide innovative learning solutions.

Jarrod resides in Charlotte, North Carolina and is a current Khayrallah Innovation Fellow at the University of North Carolina - Chapel Hill.

Jarrod Barnes presenting at the 2018 Black student-Athlete Summit at the University of Texas.

Prime U Staff & Interns

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Scott Woods



Charlotte, NC

Role at  PrimeU:  Leadership Strategist

With over 25 years of strategic and financial experience, Scott acts as in an advisory capacity at PrimeU focused on strategy and ensuring proper alignment of people, process and products.


Kynan Rocks

Location: New York, NY

Role at Prime U: Business Development Intern


Devin  Norwood

Location: Charlotte, NC

Role at Prime U: Brand & Content Development Intern


Alexandria Absey

Location: New York, NY

Role at Prime U: Leadership and Talent Development Intern

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“Jarrod is on the cutting edge in terms of concerns about the student-athlete…His maturity, his attention to detail, his big-picture thinking, and his genuine care about the student-athlete…I just hope we hire him at some point at this university, I love him. I think he is a great role model for a lot of our players. And not just our players, for all of college football. When he speaks, people listen”
— Urban Meyer, Head Coach, Ohio State Football
Jarrod is an amazing speaker and very thorough in his approaches to address the needs of the student-athlete. He understands who they are and what type of approaches we need to take to help them become successful.
— James Taylor, Academic Advisor, Hampton University