Prime U exists to help individuals become the best versions of themselves through talent development solutions, individual coaching, and team culture development.
Prime U's Founder: Jarrod Barnes
Jarrod Barnes founded Prime U in 2017 out of the desire to help bridge the gap between education being delivered in the classroom and application within real-world scenarios.
As a former student-athlete, collegiate coach, and administrator, Jarrod has seen and experienced the needs of students and young professionals within the collegiate landscape and workplace. While working on his Ph.D. at Ohio State, Jarrod focused his research on how to develop the talent and potential of millennials and generation Z. Research, experience, and consistent presence alongside young people are what gives Prime U the expertise and knowledge to execute values-based leadership training, holistic student development, and provide innovative learning solutions.
A native of Columbus, Ohio, Barnes has been recognized by Who’s Who Magazine, NPR Radio, ESPN, Fox Sports, and The Big Ten Network.
Jarrod resides in Charlotte, North Carolina and is a contributing writer to Front Office Sports and a current Khayrallah Innovation Fellow at the University of North Carolina - Chapel Hill.
Role at Prime U: Leadership Strategist & Chief Financial Officer
With over 25 years of strategic and financial experience, Scott acts as in an advisory capacity at Prime U focused on strategy and ensuring proper alignment of people, process and products.
Role at Prime U: Talent Developer
A native of Charlotte, North Carolina, Keith Gabriel is a former student-athlete at the Virginia Military Institute and went on to spend 3 years playing professional basketball overseas (in Sweden, Germany, Turkey, Greece, Israel, and Kosovo). Keith joins Prime U as a Talent Developer and currently works as an Economic Development Specialist at Duke Energy.