Our Story:

Approximately $50 Billion is spent annually on leadership training each year in America. Yet, the underemployment rate continues to rise, where students who have a college degree are working in jobs that do not require one. Prime U was created to provide intentional, relevant, and research-based training solutions that do more than simply “check the box” or improve the bottom line.


Our Leadership Team


Scott Woods


Charlotte, NC



Role at Prime U: Leadership Strategist & Chief Financial Officer

With over 25 years of strategic and financial experience, Scott acts as in an advisory capacity at Prime U focused on strategy and ensuring proper alignment of people, process and products.


Jarrod Barnes


Atlanta, GA



Role at Prime U: Founder & CEO

Following his collegiate football and coaching career at Ohio State University, Jarrod stepped away from the game to pursue his Ph.D. in Sports Management and find answers to the root of problems that exist regarding how sport organizations are built and sustained. Jarrod has previously served as the Assistant Director of Student-Athlete Development at Clemson University and as a contributing writer for Front Office Sports. Jarrod launched Prime U in 2017 and continues to advance this vision and mission of the company.


Zach Barnett


Atlanta, GA



Role at Prime U: Talent Developer

A native of Atlanta, GA, Zach Barnett is a former student-athlete at Samford University. Previously working in collegiate athletics at the University of Georgia and University of Arkansas, Zach brings experience in student-athlete development, event management, and corporate leadership experience within Chick-Fil-A’s corporate office.


Nic Redwine


Round Rock, TX



Role at Prime U: Talent Developer

Nic Redwine was born and raised in Tyler, TX and a former student-athlete at the University of Texas at Austin, graduating with a B.S. in Corporate Communications and Minor in Business. Following his athletic career, he became a Professional Certified Life Coach (CPC), and Energy Leadership Master Practitioner ( ELI-MP).

He currently resides in Round Rock, TX where he and his wife Brittany have two beautiful daughters, Kennedi and Charleigh.


Our 2019 Prime U Interns

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Andre Vasquez


Phoenix, AZ



Role At Prime U: Business Development Intern

Andre is currently a senior at Grand Canyon University. He will be working with Prime U to further his student-athlete research and steps into a role as a business operations and talent development intern. Andre plans to complete his Ph.D. in Sport Management and focus his research on Student-Athlete development.


Andrew Cooper


Pullman, WA



Role at Prime U: Leadership Development Intern

Andrew is currently a student-athlete at Washington State University where he runs track/cross country and is the president of the student-athlete advisory committee (SAAC). While spearheading PrimeU’s student-athlete outreach, he also contributes to the blog on a weekly basis.


Jacob Brueckman


Fort Collins, CO



Role at Prime U: Customer Success Intern

Jacob is a current student-athlete at Colorado State University where he competes in cross country & track. In school, Jacob is pursuing his B.S. in business and administration with concentrations in human resources and organizational management. Jacob's mission is to strengthen Prime U's client workflow, foster relationships, and effectively market Prime U services.



“Jarrod is on the cutting edge in terms of concerns about the student-athlete…His maturity, his attention to detail, his big-picture thinking, and his genuine care about the student-athlete…I just hope we hire him at some point at this university, I love him. I think he is a great role model for a lot of our players. And not just our players, for all of college football. When he speaks, people listen”
— Urban Meyer, Former Head Coach, Ohio State Football
“Prime U provided an energetic and passionate presentation that was extremely interactive and brought out the best in our student-athletes. It was refreshing to see our student-athletes truly engaged and buying into what the presentation was designed to teach. Months later we still have student-athletes talking about the presentation and using the advice received while working on job applications. Jarrod and his staff were phenomenal to work with and we will definitely look to bring them back for future presentations.”
— Josh King, Student-Athlete Development Coordinator, Old Dominion University
Jarrod is an amazing speaker and very thorough in his approaches to address the needs of the student-athlete. He understands who they are and what type of approaches we need to take to help them become successful.
— James Taylor, Academic Advisor, Hampton University