Our Story:

Approximately $50 Billion is spent annually on leadership training each year in America. Yet, the underemployment rate continues to rise, where students who have a college degree are working in jobs that do not require one. Prime U was created to provide intentional, relevant, and research-based training solutions that do more than simply “check the box” or improve the bottom line.


Our Leadership Team


Scott Woods —

Leadership Strategist & CFO


Charlotte, NC



With over 25 years of strategic and financial experience, Scott acts as in an advisory capacity at Prime U focused on strategy and ensuring proper alignment of people, process and products.


Jarrod Barnes —

Founder & CEO


Atlanta, GA



Following his collegiate football and coaching career at Ohio State University, Jarrod stepped away from the game to pursue his Ph.D. in Sports Management and find answers to the root of problems that exist regarding how sport organizations are built and sustained. Jarrod has previously served as the Assistant Director of Student-Athlete Development at Clemson University and as a contributing writer for Front Office Sports. Jarrod launched Prime U in 2017 and continues to advance this vision and mission of the company.


Nic Redwine —

Talent Developer


Round Rock, TX



Nic Redwine was born and raised in Tyler, TX and a former student-athlete at the University of Texas at Austin, graduating with a B.S. in Corporate Communications and Minor in Business. Following his athletic career, he became a Professional Certified Life Coach (CPC), and Energy Leadership Master Practitioner ( ELI-MP).

He currently resides in Round Rock, TX where he and his wife Brittany have two beautiful daughters, Kennedi and Charleigh.


Our Support Staff


Andre Vasquez —

Business Development Coordinator


Orlando, FL



Andre recently graduated from Grand Canyon University with a B.S. in Business Administration. He will be working with Prime U to further his research with The Institute for Diversity and Ethics in Sport with the University of Central Florida, where he will receive his Master’s degree in Business Administration and Sport Management in 2021. Andre steps into a role as a business development coordinator, leading research efforts and providing media content. Andre spent the last two years with Delaware North Sport service, where he managed day-to-day operations for the Milwaukee Brewers’ Spring Training Campaigns in Phoenix, Arizona.

Upon completion of his Master’s degree, Andre plans to complete his Ph.D. in Sport Management and Public Policy. His current research investigates team culture and diversity rates in the N.C.A.A., N.B.A., M.L.S., W.N.B.A., M.L.S., M.L.B., and N.F.L.

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Andrew Cooper —

Leadership Development Coordinator


Pullman, WA



Andrew is currently a student-athlete at Washington State University where he runs track/cross country and is the president of the student-athlete advisory committee (S.A.A.C.). While spearheading Prime U’s student-athlete outreach, he also contributes to the blog on a weekly basis.


Bradley Holmes —

Research & Development Coordinator


Athens, GA



A native of Lawrenceville, Ga., Bradley currently works in Student Affairs at the University of Georgia. He brings experience in leadership development, athletic administration, and organizational development. He formerly worked in basketball operations, while completing his M.S. in Sport Management and Policy at the University of Georgia. Bradley is joining Prime U as a Research Assistant, assisting in data collection to further contribute to the vision and mission of the company.



“Jarrod is on the cutting edge in terms of concerns about the student-athlete…His maturity, his attention to detail, his big-picture thinking, and his genuine care about the student-athlete…I just hope we hire him at some point at this university, I love him. I think he is a great role model for a lot of our players. And not just our players, for all of college football. When he speaks, people listen”
— Urban Meyer, Former Head Coach, Ohio State Football
“Prime U provided an energetic and passionate presentation that was extremely interactive and brought out the best in our student-athletes. It was refreshing to see our student-athletes truly engaged and buying into what the presentation was designed to teach. Months later we still have student-athletes talking about the presentation and using the advice received while working on job applications. Jarrod and his staff were phenomenal to work with and we will definitely look to bring them back for future presentations.”
— Josh King, Student-Athlete Development Coordinator, Old Dominion University
Jarrod is an amazing speaker and very thorough in his approaches to address the needs of the student-athlete. He understands who they are and what type of approaches we need to take to help them become successful.
— James Taylor, Academic Advisor, Hampton University