Jarrod Barnes and the Prime U team had the opportunity to present at North Carolina State University's ASPSA Conference on the topic of increasing engagement among minority student-athletes.
The Presentation was entitled "Challenging The Status Quo: Why Innovation, Collaboration, and Sustainability Are The Future of Holistic Student-Athlete Development".
Key points from the presentation on how to not only engage minority student-athletes but also how to maintain a culture of engagement include:
#1 Building trust through empathy.
#2 Building a brand of relevance around student development services.
#3 Building innovative opportunities that expose students to new career paths
#4 Building a talent pipeline and maintaining a culture of learning.
Check out highlights from our presentation below!